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Exploring future marketers’ attitudes towards sustainable marketing Insights from Gen Z students in Vietnam and Hungary

Bibliographic Details
Main Author: Do Tran Diem Mai
Other Authors: Németh Dr. Patrícia Ilona
Szabóné Dr. Erdélyi Dr. Éva
Format: Students’ Scientific Association paper
Kulcsszavak:21th century
education
marketing
sustainability
sustainable development
Online Access:http://dolgozattar.uni-bge.hu/60494
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