Exploring future marketers’ attitudes towards sustainable marketing Insights from Gen Z students in Vietnam and Hungary

Investigation of Vietnamese Gen Z's Attitude and Behavior toward Natural Environment Protection when Traveling in the Country
‌: Nguyen Thi My Hanh

Domestic tourists' attitude towards Hungarian castles
‌: Kecskeméti Kitti

Indirect emission accounting and effectiveness of market regulation toward sustainability
‌: Szendrey Orsolya, et al.
Published: (2024)

Analysing the Attitude of Indonesian Passengers Toward Green Aviation
‌: Agastya I Gusti Ngurah

Effects determining people’s attitude towards social media platforms
‌: Egyeki Szabolcs Gergely

Attitudes towards digital advertisements- customer experience in social media
‌: Gur Réka

An exploratory research on Hungarian consumers’ perception and attitude towards skincare influencers
‌: Baksay Katalin Eszter

Exploring the role of content marketing as a sustainability communication strategy in online audience engagement Scoping review
‌: Tribak Imad
Published: (2026)

Exploring tourists' perceptions of sustainable tourism a bibliometric approach
‌: Sarkar Apurba, et al.
Published: (2026)

Students Attitude Towards Commercial Fair-Trade Systems. A Study Within Varied Economic and Social Backgrounds Germany, Hungary, and Mexico.
‌: Lomelí Trujillo Miriam Alexa

Orientation towards sustainability in supply chain management Case study at Mondi
‌: Demény Adrienn Nikolett

Towards Local Sustainability of Mega Tourism Project A Research Of The Mandalika Project
‌: Latifah Annisa Husnul

Shape the future together! - IV. BBS International Sustainability Student Conference Proceeding
‌: Szegedi Krisztina
Published: (2022)

An insight on the Business Intelligence in Vietnam market
‌: Le Thuy Linh

Discussing the fashion rental service and the attitude of the Hungarian population towards clothing rental models
‌: Lengyel Lilla
Published: (2022)

The future of sustainable mobility in Budapest in 2030
‌: Ács Annamária, et al.
Published: (2023)

Shaping Sustainable Futures EU Economic Diplomacy and Development Cooperation with Africa
‌: Kárász István
Published: (2025)

The approach of oil companies towards promoting sustainability and environmental friendliness
‌: Lőrincz Anett

Exploring the market potential for importing the Colombian coffee brand Kinanu into Hungary
‌: Rey Toro Soffía

Event Marketing in Hungary, its Present and Future
‌: Harsányi Dávid, et al.
Published: (2007)

Attitudes Toward Saving and Investing Among Young Adults Aged 18-26 in Vientiane Capital
‌: Vannavong Manilath

Cultivating Sustainable Exchanges Insights from Workaway Hosts in Hungary and Foreign Contexts
‌: Juhász Tamás

Future tendencies of marketing communication on the market of Hungarian theatres
‌: Turányik Júlia

ChatGPT's Future in Higher Ed Insight from Bachelor-Level Teachers Years
‌: Forman Norbert, et al.
Published: (2023)

Slow fashion - consumer behaviour and attitudes in sustainable fashion
‌: Alymbaeva Begimay

The reconsideration of sustainable mobility in Budapest perspective from the students
‌: Tran Anh Tuan, et al.
Published: (2023)

Softtrader's future on the used software market
‌: László Lilla

Exploring the Diplomatic Role of Ho Chi Minh City in Comprehensive International Integration The Implication of City Diplomacy for Vietnam
‌: Tran Anh Tuan
Published: (2023)

An exploratory study of the attitude of young vietnamese consumers toward the usage of sex appeal advertising in cosmetic category
‌: Luong Thi Hue

Impacts of Covid-19 on Personal Finance of International Students at Budapest Business School in Hungary
‌: Do Duong Diem Xuan

Reframing Sustainable Futures for Business Education A Social Foresight Model
‌: Gáspár Tamás
Published: (2025)

The Current State of Sustainability of Luxury Hotels in Hungary and Ideas for Future Improvement
‌: Bondor Bíborka

Attitude survey in the ESG investment fund market
‌: Garamvölgyi Réka
Published: (2021)

How to make international trade more sustainable for the future?
‌: Romiszvili Thomas

The impact of sustainability and environmental mindfulness on consumer attitude in the beauty industry
‌: Márton Rebeka Sára

Overview of the perception and attitude toward the competition of four-star hotels in Budapest through an example of Mamaison Hotel Andrassy
‌: Dunai Fruzsina