The impact of publishing content with luxury brands on users' social currency on Instagram.
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| További közreműködők: | |
| Dokumentumtípus: | TDK dolgozat |
| Kulcsszavak: | luxury luxury content marketing communication social currency Social media social status |
| Online Access: | http://dolgozattar.uni-bge.hu/60499 |
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| 100 | 1 | |a Toosi Mohammad Amin | |
| 245 | 1 | 4 | |a The impact of publishing content with luxury brands on users' social currency on Instagram. |c Toosi Mohammad Amin |h [elektronikus dokumentum] |
| 516 | |a Students_Scientific_Association_paper | ||
| 520 | 3 | |a Social currency is the intersection of communication and consumer behavior. All humans and even brands today are involved in social currency in some way and consciously and unconsciously strive to increase it. Some of these efforts are planned, while some of them occur unconsciously and daily. In this study, using 152 questionnaire responses from Iranian Instagram audiences, the degree of dependence of attitude and social status on luxury content was examined. The change in the luxury consumer has created a new luxury paradigm, and the meaning and fundamental value of luxury for the new consumer is different. This causes new values to affect social currency. Also, the respondents of the questionnaire distinguished well between the attitude and social status of individuals, which was one of the key parts of this study. | |
| 695 | |a luxury | ||
| 695 | |a luxury content | ||
| 695 | |a marketing communication | ||
| 695 | |a social currency | ||
| 695 | |a Social media | ||
| 695 | |a social status | ||
| 700 | 1 | |a Papp Dr. Vanda |e ths | |
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