The impact of AI-driven personalization on customers’ purchase intention in the beauty industry
| Main Author: | |
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| Other Authors: | |
| Format: | Students’ Scientific Association paper |
| Kulcsszavak: | behaviorizmus e-marketing - elektronikus marketing fogyasztói magatartás mesterséges intelligencia vásárlás |
| Online Access: | http://dolgozattar.uni-bge.hu/60507 |
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