Kaspi.kz as a Fintech Super App in an Emerging Market A Comparative Perspective
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| További közreműködők: | |
| Dokumentumtípus: | TDK dolgozat |
| Kulcsszavak: | consumer behaviour digital finance Emerging Markets financial inclusion fintech Kaspi.kz Revolut super apps |
| Online Access: | http://dolgozattar.uni-bge.hu/60514 |
MARC
| LEADER | 00000nta a2200000 i 4500 | ||
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| 001 | dolg60514 | ||
| 005 | 20260416073831.0 | ||
| 008 | 260416suuuu hu o 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a en | ||
| 100 | 1 | |a Seitmagambetova Aiym | |
| 245 | 1 | 0 | |a Kaspi.kz as a Fintech Super App in an Emerging Market |b A Comparative Perspective |c Seitmagambetova Aiym |h [elektronikus dokumentum] |
| 516 | |a Students_Scientific_Association_paper | ||
| 520 | 3 | |a Nowadays, fintech and super apps have become an integral part of the modern economy, and they are significantly stimulating its development. This thesis paper investigates the historical evolution of financial technology, how it went from simple digital payments to full platforms over the decades. Furthermore, the study investigates the factors that contributed to the emergence and success of these “super apps”, specifically Kaspi.kz – the leading fintech app in Kazakhstan.By using both primary and secondary data, the study examines the impact of Kaspi.kz’s integrated model on consumer behaviour and trust in digital finance. A comparative analysis of Kaspi.kz in Kazakhstan and Revolut in Europe was conducted to identify how super apps develop across emerging and developed markets.A quantitative survey helps to explore consumers’ behaviour, trust and satisfaction towards the app. Analysing the collected data and employing Principal Component Analysis (PCA), the study identifies three main variables in user experience: satisfaction, trust–convenience, and cost-efficiency. Findings reveal that Kaspi.kz is considered a convenient and trustworthy platform, while cost-efficiency is not very smooth.The study concludes that super apps in emerging economies are significant not only as business platforms, but they also work as a bridge between people and companies to increase financial accessibility and social involvement. | |
| 695 | |a consumer behaviour | ||
| 695 | |a digital finance | ||
| 695 | |a Emerging Markets | ||
| 695 | |a financial inclusion | ||
| 695 | |a fintech | ||
| 695 | |a Kaspi.kz | ||
| 695 | |a Revolut | ||
| 695 | |a super apps | ||
| 700 | 1 | |a Szennay Áron |e ths | |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/60514/1/Aiym_Seitmagambetova_TDK_Paper.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/60514/2/Aiym_Seitmagambetova_TDK_Resume%20.docx |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/60514/3/Paper%20evaluation%20-%20Aiym_Seitmagambetova.pdf |z Dokumentum-elérés |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/60514/4/05_Paper_evaluation_form__Seitmagambetova%20Aiym_signed.pdf |z Dokumentum-elérés |