Defining personal brand, personal branding and personal brand equity

Personal Branding in the Professional Business Life
‌: Körmendi János Ádám

Personal branding és online marketing eszközei
‌: Fábi Krisztina

A CEO hírneve és a Personal Branding
‌: Für-Ugrin Fanni Barbara

How self-employed and micro enterprises build their personal brand
‌: Sczigel Dóra Cintia

The role of media strategies in building and sustaining personal brands in the digital age
‌: Sadovska Aryna

The secret of building a successful personal brand in the social media without advertisement
‌: Soós Evelin

Personal branding a sportban - Hosszú Katinka és az Iron Lady
‌: Mayer András

Personal Branding – Személyes márkaépítés és lehetőségei a fiatal diplomások munkaerőpiaci pozícionálásában
‌: Tóth Márk Bence

Entrepreneurial personality and motive A study of Hungarian
‌: Chandler Nick
Megjelent: (2022)

The Evolution of Mass Personalization in Marketing
‌: Tóth Anna Fruzsina

Impact of COVID-19 on personal financing of international students in Hungary - solutions towards personal well-being
‌: Tong Gia Hien

The Effectiveness Of Personalization On E-commerce Platforms
‌: Filho Kelson Otaniel Glória

Impact of personalized service on guest experience
‌: Ismayilova Nigar

Divat- és luxusmárkák, mint personal branding eszközei, a márkázás és a stratégiai tervezés meghatározó tényezőire fókuszálva
‌: Jánó Beáta Eliz

The Influence of Entrepreneurial Personality Traits on Job Satisfaction
‌: Jarrar Ibrahim Azzam Moh'd

Analysing marketing activity of PersonalPrint Ltd.
‌: Kassai Noémi

Personal Computer Demand During the Pandemic in Hungary
‌: Jin Xin Ru

The Impact of Corporate Social Responsibility on the Brand Equity of The Body Shop
‌: Szabó Kitti

The relationship between the education level & personal financial management
‌: Adigozalov Zulfugar

A WHC Personal Kft. tevékenységének átfogó vizsgálata
‌: Rózsa Bernadett

The relevance of personal savings in relation to the Hungarian pension system
‌: Kamarás Patrik

Effect of Sustainability on Brand Equity - A Comprehensive Overview of the Fashion Market
‌: Misik Rita

Online or in person? Corporate Approach in Digitalisation and Future Trends of the Fairs and Conference Market
‌: Galambos Judit Zsuzsanna, et al.
Megjelent: (2026)

Management of Personal Investment in Vietnam and ASEAN How Financial Planning Behavior of young adults were influenced by their Financial Literacy
‌: Tran Khanh Linh

Personalization in Marketing as an effective strategy to improve customer engagement A case study of Spotify
‌: Nguyen My Linh

Personalization in Marketing as An Effective Strategy to Improve Customer Engagement A case study of Spotify
‌: Nguyen My Linh

Forms of Personal Income Tax in Hungary and in some of the European Union Member States
‌: Küssel Péter

What is the Role of Negative Personality Traits in Becoming a Successful Entrepreneur?
‌: Nagy Dorottya Borbála

The impact of AI-driven personalization on customers’ purchase intention in the beauty industry
‌: Dau Quynh An Na

The issue of the free movement of persons. What will be the future of the EU-Swiss relations?
‌: Zelei Ágota

Pan-European Personal Pension Product, az uniós öngondoskodás lehetősége
‌: Komondy-Tóth Anikó

Az egészségtudatosság fejlesztése a Personal Best Kft. példáján keresztül
‌: Szekrényes Fanni

What is the relationship between preferred leadership style, motivation, personality and adaptability of employees?
‌: Kovács Bálint Kristóf

Cultural Patterns in Consumer Decision-Making for Food and Personal Care Products in Nigeria
‌: Ehigbai Emmanuel Olayinka

Impacts of Covid-19 on Personal Finance of International Students at Budapest Business School in Hungary
‌: Do Duong Diem Xuan

The Impact of Influencer Brand Equity on Gen Z’s Intention to Engage in Adventure Tourism A Study Based on Source Credibility Theory in Hungary
‌: Do Thi Thu Uyen, et al.