Brand Building for a Product That Nobody Wants to Buy - Unveiling the xtraordinary Transformation in the Tire Industry A Case Study of Pirelli

The role of brand management in building customer loyalty
‌: Kulkenov Daryn

Strategy in hotel branding and how it affects customer buying decision, in the case of Corinthia hotel brand
‌: Nguyen Thao Trang

25-Year Odyssey in the World of Country Branding Overcoming Challenges and Celebrating Triumphs – 10 Lessons Based on Theory and Practice
‌: Papp-Váry Árpád
Megjelent: (2024)

Programmatic buying Az online hirdetés jövője?
‌: Kirilla Dániel András

Product Recalls and Brands Analysis of Food Product Recall Announcements on Online News Portals
‌: Majláth Melinda
Megjelent: (2024)

Experiential marketing in building a brand - The future of event organization
‌: Laki Melinda

How self-employed and micro enterprises build their personal brand
‌: Sczigel Dóra Cintia

Athletes brand- and income-building during and after sport career
‌: Vadnai Benjamin

Consumers' attitudes towards being eco-conscious, foscusing on the influence of eco-friendly products on consumer buying behaviour
‌: Fabó Zsófia Stella

Domestic Investor's portfolio-building strategies
‌: Budai Árpád

A Hankook Tire Magyarország Kft. társadalmi felelősségvállalása
‌: Oriold Emília
Megjelent: (2014)

The changing methods and tools of traditional hotel brands for building brand loyalty among Millennial customers
‌: Tóth Kata Krisztina

The role of media strategies in building and sustaining personal brands in the digital age
‌: Sadovska Aryna

The operation, brand building and marketing tools of plastic-free groceries in Hungary
‌: Rudolf Rebeka Mónika

Building Brand Authority Through Educational Content Marketing Engagement Strategies in Short-Form YouTube Videos
‌: Hajeer dr. Ahmad

"Hankook Tire Doing Well" - Avagy a hatékony jótékonyság
‌: Ronyecz Judit

A programmatic buying jövője Magyarországon
‌: Kovács Bence Péter

Sneaker Buying Behaviour of the Hungarian Youth
‌: Jónap Tibor

The effectiveness of digital storytelling in video advertisement as a brand identity building tool.
‌: Yermekbayeva Zhanel

The secret of building a successful personal brand in the social media without advertisement
‌: Soós Evelin

Product Packaging as a Brand Communication Tool
‌: Kim Valeriia

Brand Building in aviation industry examine loyalty programs, the impact of Emirates Skywards program on brand perception and loyalty
‌: Tamás Ditta

The role of social media in brand building in gastronomy – the case of Home of Franziska brunch restaurant
‌: Molnár Léda

Buy more than what you intended
‌: Horváth Áron Adrián

Digital Transformation Challenges
‌: Pusztai Norbert

The democratic transformations in Mongolia
‌: Batbold Tseepilmaa

A startupok sikerének titka a digitális marketing és a brand building nézőpontjából
‌: Borbély Tamás Attila

Digital Transformation of Comics The Rise of Webtoon
‌: Borbás Blanka Dalma

Money Can't Buy Happiness - Or Can It An Economic View
‌: Barbir Mia

Buying behavior differences of the generations, in case of green fashion
‌: Scheiling Katalin

Impact of Crises Management Packages on Consumer Buying Behaviour
‌: Megyeri Ildikó

The role of privacy and sustainability concerns in brand building among Millennial and Generation Z consumers on the mobile device market ‘The Honest Smartphone Brand’
‌: Kazsuk Tamás

How can product compliance be improved in Mid Ocean Brands?
‌: Tar Dorottya Rozália

Zero waste production in Hungary through the example of the Grapoila brand
‌: Skaliczki Tímea Adrienn

The transformation of HEIS and quality education
‌: Körtvési Dorina, et al.
Megjelent: (2023)

Digital Transformation of the Economy International and Uzbek Experience
‌: Ruzimatova Shirinoy