The impact of content marketing as a sponsorship activation strategy on online customer engagement
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| Format: | Article |
| Published: |
Budapesti Gazdaságtudományi Egyetem
2025
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| Series: | Prosperitas
12 No. 2 |
| Subjects: | |
| doi: | 10.31570/prosp_2025_0137 |
| Kulcsszavak: | content marketing social media event sponsorship online customer engagement sponsorship activation |
| Online Access: | http://publikaciotar.uni-bge.hu/2502 |