CHANNEL PREFERENCES IN THE HIGH-VALUE ELECTRONIC DEVICE PURCHASE DECISION PROCESS REGARDING THE PURCHASE ATTITUDEAMONG DOMESTIC BUYERS CSATORNA PREFERENCIÁK A NAGYÉRTÉKŰ ELEKTRONIKAI CIKKEK VÁSÁRLÁSI FOLYAMATÁBANA VÁSÁRLÓI ATTITŰDDEL ÖSSZEFÜGGÉSBEN A HAZAI VÁSÁRLÓK KÖRÉBEN
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| Dokumentumtípus: | Cikk |
| Megjelent: |
Budapesti Gazdasági Egyetem
2022-12-31
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| Sorozat: | Multidiszciplináris Kihívások, Sokszínű Válaszok
2022 No. 2 |
| Tárgyszavak: | |
| mtmt: | https://doi.org/10.33565/MKSV.2022.02.04 |
| Kulcsszavak: | Purchasing attitude Customer experience Convenience |
| Online Access: | http://publikaciotar.uni-bge.hu/2535 |
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Csatorna preferenciák a nagyértékű elektronikai cikkek vásárlási folyamatában a vásárlói attitűddel összefüggésben a hazai vásárlók körében. CHANNEL PREFERENCES IN THE HIGH-VALUE ELECTRONIC DEVICE PURCHASE DECISION PROCESS REGARDING THE PURCHASE ATTITUDEAMONG DOMESTIC BUYERS
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