Hallyu consumption in Central and Eastern Europe Attributes, preferences and consumer behaviour of Korean culture fans in Central and Eastern Europe
| Szerzők: |
Gajzágó Éva Judit Dávida Viktória Ramóna Trang Nguyen Thanh Thuy |
|---|---|
| Dokumentumtípus: | Könyv része |
| Megjelent: |
Budapesti Gazdaságtudományi Egyetem
Budapest
2025
|
| Sorozat: | Szemelvények a BGE kutatásaiból 2024
|
| Tárgyszavak: | |
| doi: | 10.29180/978-615-6886-21-7_5 |
| Kulcsszavak: | Hallyu Korean culture fandom consumer preferences and behaviour |
| Online Access: | http://publikaciotar.uni-bge.hu/2568 |
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