Gender as a moderator for the effect of social media marketing on fast-moving consumer goods sector performance Insights from managerial employees
| Szerzők: | |
|---|---|
| Dokumentumtípus: | Cikk |
| Megjelent: |
Budapesti Gazdaságtudományi Egyetem
2026
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| Sorozat: | Posperitas
early access (online) |
| Tárgyszavak: | |
| doi: | 10.31570/prosp_2026_0167 |
| Kulcsszavak: | Social media marketing FMCG sector Gender moderation Ad content quality Ad frequency Interactivity |
| Online Access: | http://publikaciotar.uni-bge.hu/2615 |
MARC
| LEADER | 00000nab a2200000 i 4500 | ||
|---|---|---|---|
| 001 | publ2615 | ||
| 005 | 20260226113919.0 | ||
| 008 | 260225s2026 hu o 000 zxx d | ||
| 022 | |a ISSN 2064-759X (Print); ISSN 2786-4359 (Online) | ||
| 024 | |a 10.31570/prosp_2026_0167 |2 doi | ||
| 040 | |a BGE Publikációtár Repozitórium |b hun | ||
| 100 | 1 | |a Rukasha Cassian Farai | |
| 245 | 1 | 0 | |a Gender as a moderator for the effect of social media marketing on fast-moving consumer goods sector performance |b Insights from managerial employees |c Rukasha Cassian Farai |h [elektronikus dokumentum] |
| 260 | |a Budapesti Gazdaságtudományi Egyetem |c 2026 | ||
| 300 | |a 1-21 | ||
| 490 | 0 | |a Posperitas |v early access (online) | |
| 650 | 4 | |a gazdálkodás- és szervezéstudományok | |
| 695 | |a Social media marketing | ||
| 695 | |a FMCG sector | ||
| 695 | |a Gender moderation | ||
| 695 | |a Ad content quality | ||
| 695 | |a Ad frequency | ||
| 695 | |a Interactivity | ||
| 700 | 1 | |a Chikazhe Lovemore |e aut | |
| 700 | 1 | |a Manyanga Wilbert |e aut | |
| 856 | 4 | 0 | |u https://publikaciotar.uni-bge.hu/id/eprint/2615/1/gender-as-a-moderator-for-the-effect-of-social-media-marketing-on-fast-moving-consumer-goods-sector-performance-insights-from-managerial-employees-276.pdf |z Dokumentum-elérés |