Gender as a moderator for the effect of social media marketing on fast-moving consumer goods sector performance Insights from managerial employees

Bibliographic Details
Main Authors:	Rukasha Cassian Farai Chikazhe Lovemore Manyanga Wilbert
Format:	Article
Published:	Budapesti Gazdaságtudományi Egyetem 2026
Series:	Posperitas early access (online)
Subjects:	gazdálkodás- és szervezéstudományok
doi:	10.31570/prosp_2026_0167
Kulcsszavak:	Social media marketing FMCG sector Gender moderation Ad content quality Ad frequency Interactivity
Online Access:	http://publikaciotar.uni-bge.hu/2615

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