Gender as a moderator for the effect of social media marketing on fast-moving consumer goods sector performance Insights from managerial employees
| Szerzők: | |
|---|---|
| Dokumentumtípus: | Cikk |
| Megjelent: |
Budapesti Gazdaságtudományi Egyetem
2026
|
| Sorozat: | Posperitas
early access (online) |
| Tárgyszavak: | |
| doi: | 10.31570/prosp_2026_0167 |
| Kulcsszavak: | Social media marketing FMCG sector Gender moderation Ad content quality Ad frequency Interactivity |
| Online Access: | http://publikaciotar.uni-bge.hu/2615 |
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