Borítókép

Transforming Tyre Sales A Subscription-Based Approach for Enhanced Customer Experience and Sustainability

Bibliográfiai részletek
Szerzők:	Burger Peter Papp-Váry Árpád
Dokumentumtípus:	Könyv része
Megjelent:	Budapesti Gazdaságtudományi Egyetem Budapest 2026
Sorozat:	Futures in the making - Developing and adapting futures in business – BUEB Day of Hungarian Science 2024
Tárgyszavak:	gazdálkodás- és szervezéstudományok
doi:	10.29180/978-615-6886-25-5_5
Kulcsszavak:	subscription-based model Marketing tyre industry Sustainability data analytics end-user interface CRM (Customer Relationship Management) smart logistics carbon footprint
Online Access:	http://publikaciotar.uni-bge.hu/2621

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