Understanding Gen Z’s fashion preferences and the role of communication in sustainability

Understand the role of social media on consumers to choose sustainable tourism products
‌: Szikhardt Eszter

Communication does not necessarily mean understanding
‌: Tsap Veronika

UNDERSTANDING THE ROLE OF TECHNOLOGY IN SERVICE INNOVATION IN CATERING
‌: Chammem Mehdi

Sustainable Fashion in Hungary Awareness, Challenges, and the Role of Greenwashing
‌: Farkas Dóra Marianna

Fashion Industry’s Online Communication
‌: Korda Bernadett Nelli

The role of brand image and brand identity of L'Oréal Professional Products in the consumer behaviour of Gen Z
‌: Kádár Luca

The impact of eco-anxiety on Gen Z tourists’ willingness to pay for sustainable tourism in Hungary A theory of planned behavior approach
‌: Sarkar Apurba

MARKETING STRATEGIES FOR GEN Z IN THE USA, The Case of OTAs
‌: Halal Marian

Kommunikációs Kihívások és Lehetőségek a Használt Ruházat Társadalmi Elfogadtatásában
‌: Egedi Gerda, et al.
Published: (2026)

Slow fashion - consumer behaviour and attitudes in sustainable fashion
‌: Alymbaeva Begimay

Sustainable Fashion - Ethical Clothing
‌: Eon Cserne Maura

Digital Marketing of Marvel Studios and its Impact on Gen Z
‌: Paspalev Georgi Jassenov

Exploring the role of content marketing as a sustainability communication strategy in online audience engagement Scoping review
‌: Tribak Imad
Published: (2026)

Crisis Communication In Luxury Fashion Brands A Comparison Of Gucci And Balenciaga's Strategies
‌: Tajnay Flóra

Fashion industry sustainability rating systems from the perspective of fashion SMEs
‌: Szabó Tamara, et al.
Published: (2022)

Below The Line marketing communication applied in the fashion industry
‌: Mészáros Dóra

Understanding the importance of purchasing operations and identification of opportunities to increase their sustainability through process mapping
‌: Maslaric Marinko, et al.
Published: (2020)

Influencers and their impacts on Gen Z decision making process for produce purchasing
‌: Dang Dieu Huong

Understanding generational differences in digital consumer behavior the role of generalizations
‌: Darab Szonja

The impact of influencers on consumer behavior of skincare products among Gen Z in Vietnam
‌: Nguyen Thi Ngoc Anh

Film Tourism Planning based on Chinese Generation Z Tourists’ Preference for Budapest
‌: Shi Junfeng

The role of blogging; Communication Strategy of minner.hu
‌: Farkas Lukrécia

A GenAI Technológia
‌: Báltin Erik

Analysing the implementation and communication of sustainability practices in Budapest hotels and the attitude of generation Z towards them
‌: Antal Stefánia Barbara

Understanding Green Marketing A case study of IKEA
‌: Al Qoh Oumaima

Rebellious and Sustainable Fashion – Craftsmanship, Experimentation and Progressivism – Nanushka
‌: Körtvési Dorina
Published: (2020)

Online communication about Sustainability in FMCG companies
‌: Nguyen Thi Quynh Nhu

Impact of Brand Communication on Purchase Intentions of Customers in the Fast Fashion Industry
‌: Gupta Pranya

Understanding the Concept and Importance of City Branding
‌: Tóth Dániel

General understanding of the Standby Letter of Credit
‌: Farkas Károly Dávid

The role of internet-communication in the 2016 us election campaign
‌: Abdyrakhmanov Edilbek

The role of international communication in enhancing the global perception of Vietnam
‌: An Tran Kieu

Perspectives of Gen Z workforce at Bosch Budapest on job satisfaction and mental health Strategies for enhancing engagement and information sharing
‌: Nguyen Linh Trang

Sustainability challenges and practices in the fast fashion industry A case study of C&A
‌: Gyöngyösi Kata

Tudatosnak hitt generáció, kommunikációs zajban A Z generáció vásárlási és fogyasztói magatartása a fenntartható divatban
‌: Egedi Gerda

The communication and community building of equestrian sport and its role in development of communication skills children with disabilities.
‌: Reinspach Kincső Maja