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  1. 1
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    Prospects of Eastern Partnership A Closer Look at Georgia, Moldova and Ukraine ‌ Grigolia Teona

    Online elérés
    Thesis

  2. 2
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    Review of Aroma Marketing in Selected Areas Case of Fashion Stores ‌ Sugrová Michaela, Paluchová Johanna, Horská Elena, Bercik Jakub, Gendiar Samuel Norman

    Published 2018
    Online elérés
    Article

  3. 3
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    Hungary, a Bridge between East and West Cultural Aspects of Joining the New Europe ‌ Falkné Bánó Klára

    Published 2003
    Online elérés
    Book part

  4. 4
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    Prospects of Creative Industries and Digital Economy. Perspectives from Southeast Asia and Central Europe ‌ Fehér Katalin

    Published 2017
    Online elérés
    Book part

  5. 5
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    Correlation of innovativeness and impact on sustainability (SDG) at the universities of Europe ‌ Gregán Orsolya

    Published 2022
    Online elérés
    Book part

  6. 6
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    Exploring the role of content marketing as a sustainability communication strategy in online audience engagement Scoping review ‌ Tribak Imad

    Published 2026
    Online elérés
    Book part

  7. 7
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    Digital governance and diplomacy ‌ Alaa Shuaeb

    Online elérés
    Thesis

  8. 8
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    Potential re-branding strategies for the Unicum bitter in the Hungarian market ‌ Kajdon Dorottya

    Online elérés
    Thesis

  9. 9
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    Target group selection by psychographic segmentation ‘Who are Donny Craves’ online target consumers in the Netherlands in the cookie segment?’ ‌ Lampé Lilla

    Online elérés
    Thesis

  10. 10
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    Representation of Women in Advertisements and its Impact on the Self-image of young Women. ‌ Mulidrán Molli

    Online elérés
    Thesis

  11. 11
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    Research on the visitation habits and expectations of Generation-Z in the Hungarian catering market ‌ Számel Zsuzsanna

    Online elérés
    Thesis

  12. 12
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    Glass-buildings – how lay people and professionals communicate about them ‌ Keszei Barbara, Dúll Andrea

    Published 2019
    Online elérés
    Article

  13. 13
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    Product Recalls and Brands Analysis of Food Product Recall Announcements on Online News Portals ‌ Majláth Melinda

    Published 2024
    Online elérés
    Book part

  14. 14
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    Exploratory study on Praktiker’s marketing strategy, and the effect of COVID-19 ‌ Haigli Árpád

    Online elérés
    Thesis

  15. 15
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    BRI and Latin America Analysis of Political, Economic, and ‌ Gaviria-Ochoa Lady, Zapata Vélez José Fernando, Zur Linden Sophia

    Published 2023
    Online elérés
    Book part

  16. 16
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    Hallyu consumption in Central and Eastern Europe Attributes, preferences and consumer behaviour of Korean culture fans in Central and Eastern Europe ‌ Gajzágó Éva Judit, Dávida Viktória Ramóna, Trang Nguyen Thanh Thuy

    Published 2025
    Online elérés
    Book part

  17. 17
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    The State of the Cross-Strait Affairs ‌ Szilágyi Judit

    Published 2022
    Online elérés
    Book part

  18. 18
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    Transactionalism in Hungary-Türkiye Relations Between 2013 and 2024 ‌ Szerencsés László

    Published 2024
    Online elérés
    Article

  19. 19
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    The impact of interconnectedness culture, language, communication ‌ Hidasi Judit

    Published 2017
    Online elérés
    Article

  20. 20
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    The Impact of Digitalization on Sustainable Branding in the Tourism destination ‌ Mbarek Alhaddar, Kummitha Harshavardhan Reddy

    Published 2024
    Online elérés
    Book part

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