How can the InterContinental Hotel Group (IHG) improve guest satisfaction and performance in a budget hotel The case study of Holiday Inn Express Slough

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Bibliographic Details
Main Author: Simon Mária
Other Authors: Kormány Balázs
Format: Thesis
Kulcsszavak:budget hotel
brand loyalty
loyalty programme
Online Access:http://dolgozattar.uni-bge.hu/12962