The changing methods and tools of traditional hotel brands for building brand loyalty among Millennial customers

Brand loyalty in the case of Samsung
‌: Hankovszki Tamás Áron

The effectiveness of digital storytelling in video advertisement as a brand identity building tool.
‌: Yermekbayeva Zhanel

The Impact of Customer-Centric Digital Marketing Strategies On Brand Loyalty In Football Clubs
‌: Nguyen Quoc Anh

Branding Loyalty - The Coca Cola Company
‌: Ács Nóra Ágnes

The comparison of the traditional and the online marketing tools' efficiency from the interior designer brands point of view
‌: Lackó Enikő Nikolett

Customer Loyalty and Loyalty Programs in the Hospitality Industry With Focus on Hotels' Profile and Location
‌: Hujber Dóra

Strategy in hotel branding and how it affects customer buying decision, in the case of Corinthia hotel brand
‌: Nguyen Thao Trang

Product Placement and Brand Building in Video Games
‌: Rigó Ferenc

Examining the relationship between restaurant experience and brand loyalty intention
‌: Iabloncsik Jasmina-Bianca

CustomAir Services – The key to customer satisfaction and loyalty in the aviation industry
‌: Rigó Krisztina

Product Packaging as a Brand Communication Tool
‌: Kim Valeriia

Celebrity endorsement as a tool for enhancing brand awareness, brand image and purchase intention
‌: Mocanu Iulia

Experiential marketing in building a brand - The future of event organization
‌: Laki Melinda

How self-employed and micro enterprises build their personal brand
‌: Sczigel Dóra Cintia

Athletes brand- and income-building during and after sport career
‌: Vadnai Benjamin

Brand loyalty in case of restaurants is a result of emotion driven decision making
‌: Vincze Kinga Éva

Examining the Effectiveness of Football Clubs Communication Strategies in Building and Maintaining Fan Loyalty
‌: Mora Gonzalez Pedro Antonio

Marketing tools for traditional cigarettes and tobacco heating products in the regulated tobacco industry
‌: Tóth Petra

The secret of building a successful personal brand in the social media without advertisement
‌: Soós Evelin

Loyalty is Awesome - Creating the Ultimate Loyalty Program for Luxury Hotel Chains
‌: Nagy András Viktor

The role of social media in brand building in gastronomy – the case of Home of Franziska brunch restaurant
‌: Molnár Léda

Enhancement of Small and Medium Enterprises through implementation of Controlling Tools and Methods.
‌: Erdenekhuu Otgon-Erdene

A startupok sikerének titka a digitális marketing és a brand building nézőpontjából
‌: Borbély Tamás Attila

Co-branding As A Way to Promote Brand Image and Customer’s Purchase Invention in The Fashion Industry A Case Study of H&M and Luxury Designers
‌: Nguyen Khanh Linh

Co-branding as a Way to Promote Brand Image and Customer's Purchase Intention in the Fashion Industry A Case Study of H&M and Luxury Designers
‌: Nguyen Khanh Linh

The Implementation of online marketing tools to raise customer awareness
‌: Szabó Richárd

Impact of Brand Communication on Purchase Intentions of Customers in the Fast Fashion Industry
‌: Gupta Pranya

Enhancing Customer Satisfaction and Loyalty through Service Dominant Logic A Customer Journey Analysis of Pang Dong Lai Trading Group in the Omni-Channel Retail Landscape
‌: Liu Jintao

The Introduction of Brand Building of Small Businesses in the Hospitality Industry The Example of Local Hospitality Businesses in Košice, Slovakia
‌: Reiter Géza

a tool of the south korean effective branding - a comparative study with brazil, hungary, and türkiye
‌: Monteiro Guerra Silva Isabella

Brand Building for a Product That Nobody Wants to Buy - Unveiling the xtraordinary Transformation in the Tire Industry A Case Study of Pirelli
‌: Burger Peter, et al.
Megjelent: (2024)

Customer relationship communication process and process change due to the behavior change of the customer in the premium and luxury car industry
‌: Simon Alexandra Dóra

Defining personal brand, personal branding and personal brand equity
‌: Szántó Péter, et al.
Megjelent: (2023)

The overlap between the customers' opinion on the in-store background music and the audio branding of the companies
‌: Fekete-Szűcs Dániel

Personal Branding; The implementation of neuroeconomics to create personalized brands and brand personalities
‌: Kancsus Hanna

Examining the changing customer behaviour by analysing the impacts of TripAdvisor on Bohem Art Hotel
‌: Sélley-Rauscher Fanni