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The changing methods and tools of traditional hotel brands for building brand loyalty among Millennial customers

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Bibliographic Details
Main Author: Tóth Kata Krisztina
Other Authors: Kovács dr. Miklós
Format: Thesis
Kulcsszavak:5-star Hotel
millennial
Branding
brand loyalty
Marketing
Online Access:http://dolgozattar.uni-bge.hu/13105
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