Target group selection by psychographic segmentation ‘Who are Donny Craves’ online target consumers in the Netherlands in the cookie segment?’

Generation Y and Z as a new guest segment
‌: Jakab Viktória Eszter

Multifaceted Hungary - Developing and rebranding the country image based on segmentation
‌: Kerti Anna

The state and effectiveness of targeted indoor poster advertisements in 2020
‌: Darvai Péter

Targeting and activating the Y and Z generation through Gaming
‌: Tischler Marcell

Hungary's country brand focusing on how it is perceived by different segments of travellers
‌: Pozsár Péter

New product introduction in the dairy snacks segment in Hungary How to gain share from the strongest brand?
‌: Osvald Ádám

The special segments of Niche Tourism – A new phenomenon, called Party Tourism
‌: Bővíz Fanni

Impact of organizational culture on organizational commitment in the luxury hotel segment A case study at Four Seasons Hotel
‌: Kabyl Yernar

Hungary as a target for german investors, with special regard to Daimler AG
‌: Bánrévi Krisztina
Published: (2017)

Demand Chain Efficiency at UPC Hungary Ltd. - The Integration of SOHO Segment Sales and Marketing
‌: Jakimov Nikolett

The expectations and experiences of international tourists in Vietnam’s luxury hotel segment an exploratory investigation of service quality and guest satisfaction from the guest’s perspective
‌: Nguyen Tien Phong

Which new recruitment solutions should CSC Budapest use to attract the attention of the required target group How to increase the number of appropriate applicants
‌: Dankanics Olga

Development Issues and Research on Bicycle Sharing and Green Finance in China under Dual Carbon Targets
‌: Xu Yimeng

The influence of advertisement on women’s self-esteem and role in Europe - How does the marketing communication of adidas impact targeted women's self-esteem?
‌: Bognár Korinna

Psychographic workplace attitude and behaviour typology of the digital generation’s entrants to the labour market
‌: Górová Regina

Possible improvements of supplier selection
‌: Frombach Nathalie Nicole

How can Ericsson Netherlands increase employee engagement to provide grounds for effective change management?
‌: Cseri Lilla Fruzsina

Who thinks in pink wins Kampány az emlő önvizsgálat fontosságának tudatosításáért a magyar nők körében egy okostelefonos applikáció segítségével
‌: Belső Bernadett Éva

Selected issues of the local finance system in Poland
‌: Swirska Anna, et al.
Published: (2015)

Review of Aroma Marketing in Selected Areas Case of Fashion Stores
‌: Sugrová Michaela, et al.
Published: (2018)

Finding the most efficient method to increase the level of employee satisfaction at Fagron Netherlands HQ
‌: Pócs Gergely Márió

ShooterSelect - A SiusData támogató programjának megvalósítása
‌: Málnás Vivien

Tailor Made Programmes For Individuals Who Need Support -Employees With Reduced Work Capacity
‌: Csillag Sára, et al.
Published: (2020)

A BMW Premium Selection kereskedelmi elemzése - Javaslatok marketing aktivitásra
‌: Bacsányi András Csaba

What factors influence the selection of a proper market in case of Practiwood?
‌: Ternovszky Anna

How Chinese company use WeChat to be communicating and marketing with Chinese people who living in Hungary
‌: Sun Ming

Magyar szakemberek közreműködése egy egyedülálló ENSZ okirat megvalósulásában. WHO UN/ECE víz és egészség jegyzőkönyv
‌: Szabó Zsófia Janka

How the destination brand affects Chinese tourists' choices when they are selecting overseas destinations Thailand as a case study
‌: Guo Yuqin

The Bosch Group’s online communication in Hungary
‌: Kmetty Nóra Lili

Promoting sustainable consumption in consumer-to-consumer interactions
‌: Breczku Anna Mária
Published: (2022)

Examining online food ordering consumer behavior
‌: Juhász Rebeka

The Impact of Artificial Intelligence on Online Consumer Behavior
‌: Radouche Feriel

Az EZLine Group Kft. online marketing megjelenése
‌: Bocskor Nikolett

What are the main factors that influence Vascular Venture’s sales?
‌: Lampé Lilla

Consumer Behaviour Chocolate Packaging
‌: Nagy Dorina

Online consumer behavior in the USA and the example of Amazon.com
‌: Kapás Péter Gergő