The New Media's Effects on Hospitality Marketing Mix
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| Format: | Thesis |
| Kulcsszavak: | new media hospitality marketing mix guest experience hotel improvement |
| Online Access: | http://dolgozattar.uni-bge.hu/2247 |
| Abstract: | The dissertation examines the new media's effects on hospitality marketing mix from both the side of guests and professionals. It is aimed to find proof to that new media's innovative application improves guest experience and develops marketing mix in hotels. |
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