The New Media's Effects on Hospitality Marketing Mix
Elmentve itt :
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| További közreműködők: | |
| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | new media hospitality marketing mix guest experience hotel improvement |
| Online Access: | http://dolgozattar.uni-bge.hu/2247 |
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| 005 | 20150714111311.0 | ||
| 008 | 150506suuuu hu om 000 eng d | ||
| 040 | |a BGE Dolgozattár Repozitórium |b hun | ||
| 041 | |a eng | ||
| 100 | 1 | |a Rétszilasi Melinda | |
| 245 | 1 | 4 | |a The New Media's Effects on Hospitality Marketing Mix |h [elektronikus dokumentum] / |c Rétszilasi Melinda |
| 246 | 1 | 0 | |a Az új média hatásai a szállodai marketing mixre. = The New Media's Effects on Hospitality Marketing Mix |h [elektronikus dokumentum] |
| 520 | 3 | |a The dissertation examines the new media's effects on hospitality marketing mix from both the side of guests and professionals. It is aimed to find proof to that new media's innovative application improves guest experience and develops marketing mix in hotels. | |
| 695 | |a new media | ||
| 695 | |a hospitality marketing mix | ||
| 695 | |a guest experience | ||
| 695 | |a hotel | ||
| 695 | |a improvement | ||
| 700 | 0 | 1 | |a Kovács Miklós |e ths |
| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/2247/1/DissertationR%C3%A9tszilasiMelinda2015.05.05..pdf |z Dokumentum-elérés |