Implementing non-traditional National Hockey League (NHL) expansion team marketing strategies in Hungary

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Bibliographic Details
Main Author: Tóth Borbála
Other Authors: Vásáry Dr. habil Viktória
Format: Thesis
Kulcsszavak:Sportmarketing
Jégkorong
Sport
National Hockey League
Magyarország
Online Access:http://dolgozattar.uni-bge.hu/23403