Gendered Marketing How to Advertise Feminine Products to Men?

Changes in consumer behaviour towards hotel products and services, focusing on gender trends
‌: Czifra Eszter

How does the advertisement platform of Google and Facebook work in 2017 and what can advertisers do to increase their campaign performance?
‌: Kovács Máté Bendegúz

The user-friendliness of digitalization affecting the advertisements and the purchase process of products in pharmacies in Hungary
‌: Fehér Norbert

Launching a Brand into a New Market On the example of Hungarian men’s suit brand
‌: Otgonbayar Telmuun

How the CE marking influences the access of Ukrainian and CIS products to the EU market
‌: Moroz Alina

Gender marketing a gyerekjáték piacon
‌: Sztolár Miklós

How can product compliance be improved in Mid Ocean Brands?
‌: Tar Dorottya Rozália

How to increase the sales of Addinol Hungaria Ltd’s lubricant products in the Hungarian price elastic market?
‌: Kasza Kristóf Gábor

Advertising to Children
‌: Kandelaki Nodar

Humor in Advertising
‌: Hasanova Eltaj

Advertising in Japan
‌: Lévai Ádám

Advertising – Manipulative Marketing, and its ethical borders
‌: Pátkai Roni

Gender és humor
‌: Hidasi Judit
Megjelent: (2013)

The influence of advertisement on women’s self-esteem and role in Europe - How does the marketing communication of adidas impact targeted women's self-esteem?
‌: Bognár Korinna

How Social Media Advertising Influences Consumer Purchase Decisions in a Digital Beauty Shopping Environment the case of Xiaohongshu
‌: Jin Yipei

The Effect Of Advertisement On Children
‌: Cai Jing

Az egerszalóki Saliris Resort Spa & Conference Hotel és a MenDan Magic Spa & Wellness Hotel vendégkörének, mutatóinak összehasonlítása
‌: Németh Fruzsina

Advertising of Electric Cars in Hungary
‌: Cselovszki Dávid

The effects of advertising on Generation Z
‌: Miklós Csaba

The effects of advertisement activities on children
‌: Geiger Mónika Andrea

Efficiency of online advertising tools
‌: Nábelek Máté

Gender Inequality in India Role of Sustainable Development Goals on the Status of Women in India
‌: Sharma Ishita

Gender Equality in digitalization and Computer Use
‌: Mustapha Malek Ben
Megjelent: (2023)

Masters Degree in Gender and Development (Ucm)
‌: Boyano Jesús
Megjelent: (2020)

Bridging the Gender Gap Mitigating the Impacts of Climate Change on Women in MENA
‌: Naoum, Rawia Fuad
Megjelent: (2024)

Efficiency of online advertisements on Instagram, Furla’s marketing presence on the platform in Hungary
‌: Masznik Laura Réka

The effects of Internet Advertising on Generation Z
‌: Házi Loretta

The impact of advertising on the purchasing habits of families.
‌: Sipos Farkas

Advertising – Vital Part of the Business Implementation
‌: Deisadze Marika

Psychological effects of advertising on schoolchildren and teenagers
‌: Radnai Viktória

A közösségi médiumok gender központú elemzése
‌: Nyolczas Vivien

Gender Equality in and through Social Entrepreneurship in Ghana
‌: Rexford, Amankwah Ebenezer
Megjelent: (2023)

Az androgenitás, mint gender mainstreaming stratégia
‌: Farkas Zsófia
Megjelent: (2013)

The Islamic State’s online recruitment strategy between 2014 and 2017 with a special focus on recruiting western women and men
‌: Csipke Dorina

Exploring gender diversity in key account management A comparative global perspective on gender-specific roles and competencies for customer success
‌: Niersbach, Barbara, et al.
Megjelent: (2024)

Experience instead of Advertising - The development of the experiential marketing and its impact on the different generations
‌: Nagy Olívia