Analysis of Nivea’s marketing strategy - A research on customer preferences to obtain a comprehensive view on buyers’ behaviour
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| Main Author: | |
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| Other Authors: | |
| Format: | Thesis |
| Kulcsszavak: | Marketing Consumer behaviour Brand strategy |
| Online Access: | http://dolgozattar.uni-bge.hu/23716 |
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| 246 | 1 | 1 | |a Analysis of Nivea’s marketing strategy - A research on customer preferences to obtain a comprehensive view on buyers’ behaviour |
| 695 | |a Marketing | ||
| 695 | |a Consumer behaviour | ||
| 695 | |a Brand strategy | ||
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| 856 | 4 | 0 | |u http://dolgozattar.uni-bge.hu/23716/2/2.%20sensitive.pdf |z Dokumentum-elérés |