Analyzing the implementation of a new loyalty program after the Marriott/Starwood merge – The case of Renaissance Amsterdam

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Bibliographic Details
Main Author:	Kankulyová Laura
Other Authors:	Karakasné Morvay Klára
Format:	Thesis
Kulcsszavak:	customer satisfaction customer service hospitality loyalty program satisfaction survey
Online Access:	http://dolgozattar.uni-bge.hu/25818

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