The Determinants of purchase decisions of consumers of Nestle Ghana Limited products, 2019
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| Format: | Thesis |
| Kulcsszavak: | branding business marketing communication competitiveness (economics) consumers' preferences |
| Online Access: | http://dolgozattar.uni-bge.hu/25862 |
| Abstract: | The main objective of the study was to examine the influence of the determinants of purchasing decisions on the purchasing decision of the customers of Nestle Ghana products. Qualitative method was adopted as the best method to achieve answers to the research question. Hence 130 customers of Nestle Ghana products responded to the survey questionnaire through the Google forms which was shared via social media platforms. Interesting findings about the determinants of purchasing decisions were made. Some of the factors that determined purchasing decisions were price, brand name, country of origin, convenience, packaging, previous experience, customer service and quality of the product. |
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