Understanding Green Marketing A case study of IKEA
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| Format: | Thesis |
| Kulcsszavak: | IKEA esettanulmány kvantitativ kutatás marketing számviteli információs rendszerek zöldek |
| Online Access: | http://dolgozattar.uni-bge.hu/27711 |
| Abstract: | The pressure on the environment is increasing because of the various commitments and activities in the economy, starting with industrialized countries. Therefore the concept of a green economy appeared, aiming to achieve sustainable growth and development without disrupting the environment, also to grant assistance to developing countries to advance education, health and infrastructure, thereby achieving justice and equality in development. Since the 1960s, the world has witnessed many waves and calls for environmental conservation, especially in light of the increasing depletion of natural resources, climate change issues, and air pollution caused by industrial waste. Hence, some institutions have begun to pay special attention to the so-called green marketing. Farms, urbanization, and climatic changes, can reduce the percentage of diversity of living organisms by around 11%, not mentioning air pollution, suspended particles and ozone on land and unhealthy air. All these reasons and appearances have made the countries of the world in urgent need to change the course of their industry by shifting their trend towards a clean economy using new clean energies, which are more present in the green economy. |
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