The Influence of City Branding "Jogja Istimewa" Towards Visit Intention and Motivation Of Hungarian Tourists
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| Format: | Thesis |
| Kulcsszavak: | building city brand city branding COVID-19 generated situation in tourism Destination Management Motivation region of Yogyakarta tourism visit intention Visit Intention and Motivation |
| Online Access: | http://dolgozattar.uni-bge.hu/28292 |
| Abstract: | This research aims to analyze the relationship between city branding factors to tourists visit intention to visit Yogyakarta, with city branding as the independent variable, and visit intention as the dependent variable. The sample in this study were 100 Hungarian tourists aged 18 and over, who have never visited Yogyakarta. Random sampling was used to gather participant. The relationship between variables was using path analysis and SPSS software. The author developed a questionnaire to get the primary data and also conducted interview with the tourism stakeholders to get the different perspective. The results of this study indicate that city branding has an influence on visit intention of Hungarian Tourist amounted to 49.3% and the results of the interview show that the city brand "Jogja Istimewa" was chosen due to corresponds to the vision and mission of the Yogyakarta and describes the actual state of the city. |
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