Analysing the Importance of Dark Tourism and its Effects on Destination Brand Image A Consumer-Supplier Study

Unilever's CSR Initiatives and its Effects on the Company's Brand Image and Customers’ Purchase Decisions
‌: Trombitás Lili

The effect of Zwack brand museum on forming the brand image
‌: Kemenesi Dóra

The personality of brands and the significance of brand image on consumers’ own behaviour and personality.
‌: Sarkadi Márk László

The personality of brands and the significance of brand image on consumers’ own behaviour and personality.
‌: Sarkadi Márk László

The effect of K-pop on South Korea’s inbound tourism and destination image
‌: Bicskei Bianka

Development of Dark Tourism Destinations in Central and Eastern Europe
‌: Morina Dea

The effect of corporate branding on consumer behavior
‌: Lukács Réka

The Image of Moscow as a tourist destination
‌: Sazonova Diana

Supplier data management
‌: Lohn Adorján

The role of brand image and brand identity of L'Oréal Professional Products in the consumer behaviour of Gen Z
‌: Kádár Luca

Unveiling Risk Perceptions and Risk Management Strategies A Content Analysis of Solo Female Travelling
‌: Mihók Francesca Phoebe

An exploratory study about the impact and importance of advertisements on consumer behaviour and buying habits
‌: Varga Barnabás

Effect of storytelling marketing on Brand Image of a company in the food and beverage industry.
‌: Kozhabayeva Madina

Possible improvements of supplier selection
‌: Frombach Nathalie Nicole

The Influence of Employer Branding on Generation Y and Z and Its Importance in Hungary
‌: Óvári Viktor Olivér

A study of the effectiveness of key opinion consumers (KOCs) in influencer marketing on TikTok shop for electronics brands in Vietnam
‌: Tran Le Hoang

Co-branding’s effects on consumer perception and behavior with a focus on ingredient branding strategies
‌: Óvári Ádám

Vinamilk’s communication on social media and its effect on brand perception
‌: Dinh Thi Tuoi

The Branding efforts and Brand Image of Budapest and Prague A Comparison
‌: Nagy Dániel Oszkár

The importance of eco consciousness and its expression in the consumer behavior of generation X, Y and Z in fashion
‌: Királyfalvi Dóra

The Impact of City Branding on the Image of Budapest
‌: Tóth Melitta

Dark "Turizmus"
‌: Sipos Krisztina

An Endless Summer Paradise - The Hungarian Image of the Canary Islands as a Destination
‌: Vajda Péter

Effects of cultural tourism on the target destination
‌: Balog Attila

Suppliers and trading partners based on the Henkel system
‌: Szabó Dorottya Gina

Importance of the internship during the studies
‌: Orosz Dorina

Town Image and Marketing Opportunities in the Context of the Destination Tourism and City Marketing Eger, Hungary /
‌: Papp Eszter

How the destination brand affects Chinese tourists' choices when they are selecting overseas destinations Thailand as a case study
‌: Guo Yuqin

Cultural differences in brand image perception Luxury brands in Hungary,France and the United States
‌: Kraszkó Döníz

The Impact of Digitalization on Sustainable Branding in the Tourism destination
‌: Mbarek Alhaddar, et al.
Megjelent: (2024)

The Impact of TikTok on Business to Consumer Communication and its Long-Term Effects on Online Video Consumption
‌: Baranyi Kristóf

The Growing Popularity of Dark Tourism
‌: Égi Vivien

Ethical Aspects of Dark Tourism
‌: Szabó Dóra

The future of Etyek, trends and perspectives of its tourism destination management
‌: Tóth Nóra

The relaunch of Natur Aqua and its impact on the consumers
‌: Beke Benjamin

Increase of far-right parties in Europe and its effects on the syrian refugee crisis, case study AfD
‌: Sahin Berkay