The Development of the Wine Market in The Chinese Economy

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Bibliographic Details
Main Author: Sun Yu
Other Authors: Weninger Ágnes Rita
Format: Thesis
Kulcsszavak:Chinese wine
wine
wine market
wine market in China
wine tourism
Online Access:http://dolgozattar.uni-bge.hu/28514
Description
Abstract:The purpose of this thesis is to analyze the development trend of China’s wine market and China’s wine exports are gradually moving towards the international market. As consumers’ consumption habits have a huge impact on the wine market, the only way to understand consumers’ consumption habits is to understand the consumers preferences and characteristics. In order to better improve China's wine market, there are many types of alcoholic products in China. If the Chinese wine market wants to gradually enter the international market, it must develop further. In addition, since the beginning of this year, the coronavirus has begun to sweep the world. The epidemic has had a huge impact on the global alcohol market. This article also analyzes the Chinese wine market under the epidemic.