Sales Plans and Performance Analysis of V-smart Earphones

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Bibliographic Details
Main Author: Huang Yu-Chun
Other Authors: Lisányi Endréné Beke Judit
Parker David Iain
Format: Thesis
Kulcsszavak:értékesítés
marketing
stratégiatervezés
teljesítményelemzés
üzleti tervezés
üzleti vállalkozás
Online Access:http://dolgozattar.uni-bge.hu/28879
Description
Abstract:This thesis was written in Chinese. It was about the process of how I made the sales plans for V-smart earphones and analyzing the sales performances after holding two campus sales at Shih Chien University. By planning sales events, doing product, competitor, SWOT analysis, reforming the package of the products, influencer marketing, and so on, the sales revenue of the second campus sales was 300 % higher than the first time. Through the thesis, we can find out the importance of marketing and sales strategies.