Effect of Coronavirus on Alibaba’s Marketing Strategy
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| Format: | Thesis |
| Kulcsszavak: | coronavirus marketing marketing strategy strategic planning strategy |
| Online Access: | http://dolgozattar.uni-bge.hu/30169 |
| Abstract: | The purpose of this paper is to investigate how a coronavirus affects a company's marketing strategy to understand the company's future plans. This research report explores how coronavirus affects a company's marketing strategy and surveys consumers recently affected by the virus in China. To understand the specific impact of the virus on the company from the customer's point of view and the changes in the company's market strategy, and analyze and recommend the survey results. |
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