Repositioning of Sió brand – how can a domestic brand be successful against international competitors
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| Format: | Thesis |
| Kulcsszavak: | fmcg gyümölcslé marketing márka sió stratégiai tervezés versenytársak |
| Online Access: | http://dolgozattar.uni-bge.hu/35695 |
| Abstract: | The main objective of this thesis is to analyze the Sió brand repositioning process, based on qualitative and quantitative research. The reason for choosing this company in particular is that it is the biggest client for the advertising agency I work for. I have personally held many different positions, primarily in marketing related companies, where I managed to expand my knowledge I had gained from the university during my studies. I had the chance to work for both client and agent side of the companies. |
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