Repositioning of Sió brand – how can a domestic brand be successful against international competitors

Arculati hatásvizsgálat a Sió-Eckes Kft. és fő márkája a SIÓ tükrében
‌: Sári Kinga

How can an International Law course develop the professional identity of International Relations Master’s students?
‌: Andrási Gábor
Published: (2024)

Football Tourism -The Possible Use of a Successful Football Brand in Hungary
‌: Vitrai Tamás

The effects of digitalisation on SMEs in domestic and/or international market
‌: Tsogbaatar Batzorig

Strategy in hotel branding and how it affects customer buying decision, in the case of Corinthia hotel brand
‌: Nguyen Thao Trang

Brand Management of Jin Jiang International Group
‌: Yang Miss Xuyao

How to improve the brand perception of AIESEC in BGE KVIK?
‌: Takács Eszter

The secret of building a successful personal brand in the social media without advertisement
‌: Soós Evelin

How to increase Ritchie Bros Auctioneers’ competitive advantage against Euro Auctions
‌: Seres Milán

How can sustainable indicators be utilized in tourism?
‌: Almási Ádám

The Domestic Supply and International Demand of Hungarian Medical Tourism
‌: Varajti Fanni

Domestic Violence, Women’s Shelters in Ecuador and International Cooperation
‌: Mogollon Villavicencio Diana Sofia

How self-employed and micro enterprises build their personal brand
‌: Sczigel Dóra Cintia

How can the domestic gas industry in Hungary prepare for the upcoming changes regarding sustainable development in terms of renewable and environmentally friendly fuels and the decline of carbon-based resources?
‌: Al-Saadi Ali

Unsuccessful Trade Strategies Against China Assessing International Strategies against China's Export Restrictions on Rare Earth Minerals
‌: Mustafayeva Sama

What factors lead to higher brand awareness of Zeropoint. IT and can online marketing play a role in this?
‌: Farkas Andrea
Published: (2013)

Defining personal brand, personal branding and personal brand equity
‌: Szántó Péter, et al.
Published: (2023)

Hungary's country brand focusing on how it is perceived by different segments of travellers
‌: Pozsár Péter

Personal Branding; The implementation of neuroeconomics to create personalized brands and brand personalities
‌: Kancsus Hanna

How can KPMG prepare for the Corporate Sustainability Reporting Directive?
‌: Szegedi Péter

Analysis of how Influencer Marketing can impact consumer behavior
‌: Szűcs Levente

What marketing factors can be influence of successful implementation of innovative telecommunications solutions in schools in England?
‌: Garamvölgyi Renáta

The examination of food intolerance and allergy in the tourism industry on the domestic and international market from travellers’ point of view
‌: Takács Petra

How can Non-Fungible Tokens be used in the modern art world?
‌: Bodor Szimonetta

How Brands Alter Their Corporate Identity to Fit the Current Market Environment A comparison between Dove and Lush
‌: Abazi Xhesika

Eurovision Song Contest - An International Event as Nation Branding and as a Demand Generator
‌: Ürögi Réka

The Branding efforts and Brand Image of Budapest and Prague A Comparison
‌: Nagy Dániel Oszkár

How Can Communication Channels Reflect to University Values? (Research Based on the Answer of BBU Students)
‌: Csongrádi Gyöngyi, et al.
Published: (2024)

The effect of Zwack brand museum on forming the brand image
‌: Kemenesi Dóra

Employer branding
‌: Ráduly Mónika

Mattering brands
‌: Takács Eliána Gréta

How can Energyst increase its profitability by 2.8% till 2019?
‌: Valent Anna

How recent developments in social media can impact people’s choices in tourism
‌: Tompos Gréta

Brand jelentősége a szállodaiparban
‌: Szabó Petra Anikó

L'Occitane en Provence, an international natural cosmetics brand's position on the Hungarian market
‌: Korcsik Anna

Comparative Analysis of Hotel Performance in Budapest and its Competitors in the Central European Market
‌: Molnár Csenge Anna