Comparative analysis of the SCM, assortment and pricing policy of Lidl and Auchan in Hungary and in Spain, and their impact on customer preferences

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Bibliographic Details
Main Author: Nagy Flóra
Other Authors: Papp Judit
Lopez Duarte Cristina
Format: Thesis
Kulcsszavak:supply chain management
pricing policy
Auchan
Lidl
Online Access:http://dolgozattar.uni-bge.hu/3639

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