Comparative analysis of the SCM, assortment and pricing policy of Lidl and Auchan in Hungary and in Spain, and their impact on customer preferences
Saved in:
Main Author: | Nagy Flóra |
---|---|
Other Authors: |
Papp Judit
Lopez Duarte Cristina |
Format: | Thesis |
Kulcsszavak: | supply chain management pricing policy Auchan Lidl |
Online Access: | http://dolgozattar.uni-bge.hu/3639 |
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