Competitiveness of the Hungarian Business Tourism Compared to the Italian Business Tourism Sector
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| Format: | Thesis |
| Kulcsszavak: | business Hungary Italy MICE strategy |
| Online Access: | http://dolgozattar.uni-bge.hu/38863 |
| Abstract: | Hungary is a significant tourism destination in Central Eastern Europe, so is Italy in the Southern European region. Considering the European Union’s statistics until 2018, there is a notable increase in the numbers throughout the decade regarding the tourism sector. The study will examine how travellers see these two very different countries from a business destination aspect. More exactly the focus will be whether Hungary can compete in business tourism with a more commercial destination, which incidentally is also a very famous leisure destination. The purpose of this paper is to make recommendations on how Hungary can evolve in business tourism. |
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