Integrated Marketing Communications for different generations with reference to tourism

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Bibliographic Details
Main Author:	Várady Mária Magdolna
Other Authors:	Weninger Ágnes Rita
Format:	Thesis
Kulcsszavak:	Generational differences Generational marketing generations Social media Travel decision-making
Online Access:	http://dolgozattar.uni-bge.hu/39645

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