Cover Image

Integrated Marketing Communications for different generations with reference to tourism

Saved in:

Bibliographic Details
Main Author:	Várady Mária Magdolna
Other Authors:	Weninger Ágnes Rita
Format:	Thesis
Kulcsszavak:	Generational differences Generational marketing generations Social media Travel decision-making
Online Access:	http://dolgozattar.uni-bge.hu/39645

Similar Items

Generational differences of expectations versus reality in social media induced tourism
‌: Sipos Dorottya

Integrated Marketing Communication of The North Face
‌: Karátson Mózes

Integrated marketing communication in higher education?
‌: Harsányi Dávid, et al.
Published: (2007)

The different generations' commitment to organisational culture
‌: Baranyi Hajnalka

Understanding generational differences in digital consumer behavior the role of generalizations
‌: Darab Szonja

Buying behavior differences of the generations, in case of green fashion
‌: Scheiling Katalin

Differences in employer branding concerning generations X and Y
‌: Piller Balázs

Experience instead of Advertising - The development of the experiential marketing and its impact on the different generations
‌: Nagy Olívia

The Communication Of Immigration from Four Different Aspects
‌: Sharabi Maya

Analysis of the generational differences between first class hotel employees and management
‌: Tóth-Csák Máté

An analysis of integrated marketing communication in the advertisement of the biggest e-commerce companies in Kazakhstan.
‌: Kumarbekova Aknur

Differences Between Chinese and Hungarian Formal Nonverbal Communication
‌: Szűcs Milán Máté

What motivates you at work? – A study about generational motivation differences
‌: Horváth Kitti

The effect of online communication on the consumer behaviour of generation Y and Z
‌: László Balázs

Comparative analysis of digital and traditional channels and exploring integrated marketing communication in the Digital Age in the Healthcare Industry in the Hungarian Market
‌: Tófalvi Maja

The difference of tourism development in different sectors between Northwestern provinces of China, and future tourism development plan of Ning Xia province
‌: Li Chen

Fairtrade in Hungary compared to Sweden and its 3 most effective marketing communication tools among Z Generation
‌: Bárány Viktória

The theory of inflation, the Phillips curve phenomenon with particular reference to Hungary
‌: Szoboszlai Tímea

Analysis of “virtual FDI” and countermeasures-with special reference to the case of China
‌: Tan Xiaofan

China-ASEAN trade with special reference to the Belt and Road Inititative
‌: Xue Feng

Influence of the aging generation on Hungarian thermal tourism in the last decade
‌: Kalmár Sára Ágnes

Analysing the implementation and communication of sustainability practices in Budapest hotels and the attitude of generation Z towards them
‌: Antal Stefánia Barbara

The relationship between transportation and tourism from many different aspects
‌: Huseynzade Kamal

Small Town Tourism In The Context Of Cultural Differences Between China And The West
‌: Wei Ziji, et al.

Boutique hotel sales strategies, with particular reference to Opera Garden Hotel & Apartments
‌: Helik Nóra

The impact of the Covid-19 pandemic on GVCs-With special reference to Oil&Gas industry.
‌: Mammadli Farid

The application of Markov chains in management science with special reference to the Brand Switching Model
‌: Mészáros Krisztina

A Comparative Study of Indian & Other World Markets (In Special Reference to the Impact of Digital Transformation on the Retail Industry)
‌: Srivastava Shivam

Film Tourism Planning based on Chinese Generation Z Tourists’ Preference for Budapest
‌: Shi Junfeng

Integrated Reporting
‌: Robertson Fiona
Published: (2020)

Cultural Differences in the Tourism business, with a special focus on the Tour Operation field
‌: Béla Márton Kristóf

Differences and consequences of students studying tourism having their practical semester in Hungary or abroad
‌: Gruden Regina

The efficiency of Guerilla Marketing in different age groups
‌: Szigethy Fanni

Marketing Communication of Ruinpubs
‌: Pálinkás Zsófia

Action Sport Marketing and Its Effect on Generation Y
‌: Szerb Mátyás

What cultural differencies can cause communication problems between a Far-Eastern and a European partner?
‌: Rakovszky Gergely

Ethics, Culture, and Integrity
‌: Babic Katja
Published: (2020)

Japan in the Web of Integrations
‌: Majoros Pál
Published: (2018)

Different marketing strategies of sport events The UEFA European Championship 2020, Budapest
‌: Göndöcs Máté

Generational attitude Hungarian Millennials in the sharing economy
‌: Kovács Tamara