The Impacts of Celebrity Endorsement on Brand Perception and Purchase Intention in Vietnam (A Case Study about Ha Anh Tuan endorsing the TIKI brand)

Co-branding as a Way to Promote Brand Image and Customer's Purchase Intention in the Fashion Industry A Case Study of H&M and Luxury Designers
‌: Nguyen Khanh Linh

The impacts of collectivism-oriented social media marketing activities on brand equity and purchase intention in Vietnam - Case study of a local footwear brand Biti’s Hunter
‌: Le Trung Hieu

Examining the relationship between restaurant experience and brand loyalty intention
‌: Iabloncsik Jasmina-Bianca

Cultural differences in brand image perception Luxury brands in Hungary,France and the United States
‌: Kraszkó Döníz

Analysis of consumers' purchase decisions by live broadcasting in the internet celebrity economy
‌: Zhao Shiqi

What is the relationship between demographics and perceptions of entrepreneurship and entrepreneurial intentions?
‌: Do Phuong Truc Quynh

Co-branding’s effects on consumer perception and behavior with a focus on ingredient branding strategies
‌: Óvári Ádám

Chinese consumer behavior toward luxury brands purchasing.
‌: Sayaseng Sandy

How to improve the brand perception of AIESEC in BGE KVIK?
‌: Takács Eszter

The impact of social media on consumer purchase intentions in the Hungarian coffee industry
‌: Bitca Luminita

The Influence of City Branding "Jogja Istimewa" Towards Visit Intention and Motivation Of Hungarian Tourists
‌: PUSPITA DYAH AYU

Lao people’s perception of local women’s wear fashion brands
‌: Xaymounvong Daophachanh

Vinamilk’s communication on social media and its effect on brand perception
‌: Dinh Thi Tuoi

Brand Building in aviation industry examine loyalty programs, the impact of Emirates Skywards program on brand perception and loyalty
‌: Tamás Ditta

Co-branding As A Way to Promote Brand Image and Customer’s Purchase Invention in The Fashion Industry A Case Study of H&M and Luxury Designers
‌: Nguyen Khanh Linh

Environmentalism in the hospitality. Consumers' perception about green restaurant concept in Hungary
‌: Bárdos Zsófia

Greenwashing and its effect on brand image and consumers' purchase decisions in the cosmetic industry
‌: Jargalsaikhan Dulguun

Sensory marketing influences women's perceptions and purchasing behavior in the perfume industry
‌: Bayanjargal Purevjargal

Marketing with or without celebrity
‌: Székelyhidi Zsanett

Unilever's CSR Initiatives and its Effects on the Company's Brand Image and Customers’ Purchase Decisions
‌: Trombitás Lili

A study about the potentials and development visions of tourism as an important economic sector in Vietnam
‌: Ha Huyen Anh

The role of celebrities in the world of influencers
‌: Szigeti Márk

Defining personal brand, personal branding and personal brand equity
‌: Szántó Péter, et al.
Published: (2023)

Personal Branding; The implementation of neuroeconomics to create personalized brands and brand personalities
‌: Kancsus Hanna

Brand loyalty magic Inside Disney’s customer experience
‌: Pham Duong Hong Anh

An examination of the public perceptions about the role of tourism in Jordan and the opportunities for a post-COVID-19-reboot
‌: Noaf Mansour Inad Almajali

The Branding efforts and Brand Image of Budapest and Prague A Comparison
‌: Nagy Dániel Oszkár

The effect of Zwack brand museum on forming the brand image
‌: Kemenesi Dóra

Employer branding
‌: Ráduly Mónika

Mattering brands
‌: Takács Eliána Gréta

25-Year Odyssey in the World of Country Branding Overcoming Challenges and Celebrating Triumphs – 10 Lessons Based on Theory and Practice
‌: Papp-Váry Árpád
Published: (2024)

The art of branding an explorative pilot study into aspects of branding utilized by artisan entrepreneurs
‌: Chandler Nick
Published: (2024)

The personality of brands and the significance of brand image on consumers’ own behaviour and personality.
‌: Sarkadi Márk László

The personality of brands and the significance of brand image on consumers’ own behaviour and personality.
‌: Sarkadi Márk László

City branding The comparison of Vienna and Budapest /
‌: Balogh Antónia Ilona

Employer Branding The Case of BT (British Telecommunications)
‌: Karl Bianka Letícia