COVID-19 impact on the business plan of Taobao online store
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| Format: | Thesis |
| Kulcsszavak: | business planning consumers' preferences coronavirus e-business online marketing |
| Online Access: | http://dolgozattar.uni-bge.hu/40521 |
| Abstract: | This unexpected outbreak has caused significant changes in the globe, particularly in the economics. As a result of the COVID-19 outbreak, a big number of customers are shifting from physical stores to e-commerce online buying. Various corporations have altered their business strategy in order to make consumers' lives easier. The goal of this essay is to study how the coronavirus influences online shop business strategies and to comprehend online store future plans. The case focuses on Chinese customers, and our study aim is the Taobao online store. |
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