A Consumer Generated Marketing előretörésének új csatornái A bevonódás digitális eszközei

A pedelec (e-bike) piaci előretörésének és elterjedésének lehetőségei Magyarországon az aktuális kerékpárhasználati tendenciák függvényében
‌: Szőnyi Balázs

The importance of eco consciousness and its expression in the consumer behavior of generation X, Y and Z in fashion
‌: Királyfalvi Dóra

The role of privacy and sustainability concerns in brand building among Millennial and Generation Z consumers on the mobile device market ‘The Honest Smartphone Brand’
‌: Kazsuk Tamás

Action Sport Marketing and Its Effect on Generation Y
‌: Szerb Mátyás

Integrated Marketing Communications for different generations with reference to tourism
‌: Várady Mária Magdolna

Generational attitude Hungarian Millennials in the sharing economy
‌: Kovács Tamara

Health marketing, the relationship between healthy lifestyle and marketing among generation Z
‌: Talits Petra

The effects of advertising on Generation Z
‌: Miklós Csaba

Traveling habits of generation Z
‌: Fóti Kristóf Gábor

The Influence of Viral Marketing on consumers’ decisions
‌: Albunni Yazan

Research on the visitation habits and expectations of Generation-Z in the Hungarian catering market
‌: Számel Zsuzsanna

The evolution and roles of websites and UX tools in relation to marketing and sales generation
‌: Magyar Zsófia Anna

Generation Green Exploring the Factors Driving Gen Z's Sustainable Fashion Choices
‌: Tibay Csenge

The effects of Internet Advertising on Generation Z
‌: Házi Loretta

The different generations' commitment to organisational culture
‌: Baranyi Hajnalka

Experience instead of Advertising - The development of the experiential marketing and its impact on the different generations
‌: Nagy Olívia

Psychographic workplace attitude and behaviour typology of the digital generation’s entrants to the labour market
‌: Górová Regina

Consumer Behavior in the Beauty Market A Behavioral Economic Perspective on Emotional Influences
‌: Bencsik Laura Anna

The Effects of Influencer Marketing on Consumer behaviour of teenagers
‌: Ertl Pál

The impact of influencer marketing on consumer decision-making
‌: Pichler Anna Ágnes

Promoting sustainable consumption in consumer-to-consumer interactions
‌: Breczku Anna Mária
Published: (2022)

The social impact of virtual identities on generation Z
‌: Gigor Áron

Bridging the gap between generation Z and their employer
‌: Kósi Vivien Enikő

Employer branding to reach generation Y hype or the future of HR?
‌: Kovács Fruzsina
Published: (2013)

The presence of green marketing and consumers' environmental awareness in Hungary
‌: Hauzer Ágnes

Analysis of consumer behavior in the natural cosmetics market in Hungary
‌: Csecsődi Vanessza Petra

Generation Y and Z as a new guest segment
‌: Jakab Viktória Eszter

Study of Hungarians’ attitudes towards sustainable lifestyle choices - focus on marketing efforts and generational attitudes
‌: Rédai Virág Patrícia

Examining consumer behavior in a given product/service market
‌: Hackel Veronika Éva

Buying behavior differences of the generations, in case of green fashion
‌: Scheiling Katalin

Differences in employer branding concerning generations X and Y
‌: Piller Balázs

How reading habits have changed over generations
‌: Bercsényi Melinda

The modern technology's effect on the knowledge transfer between generations
‌: Turkevei-Nagy Fanni Dorottya

Targeting and activating the Y and Z generation through Gaming
‌: Tischler Marcell

Analysis of how Influencer Marketing can impact consumer behavior
‌: Szűcs Levente

Consumer Behaviour Chocolate Packaging
‌: Nagy Dorina