The role of digitalization in commerce an analysis of Acershop.hu and the comparison of the 2019 and 2021 Black Friday campaign.
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Main Author: | R. Szabó András |
---|---|
Other Authors: | Kozák Dr. Tamás |
Format: | Thesis |
Kulcsszavak: | analysis Black Friday digitalisation e-commerce e-marketing marketing-campaign |
Online Access: | http://dolgozattar.uni-bge.hu/43367 |
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