How to utilize digital content creation within customer journey?
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| Format: | Thesis |
| Kulcsszavak: | digitalizáció élménygazdaság vevők vevőkapcsolat vevőközpontúság |
| Online Access: | http://dolgozattar.uni-bge.hu/45159 |
| Abstract: | As a result of the significant increase in touchpoints both online and offline channels (by touchpoints I refer to the activities in each stage of the journey), today’s users and customers have many ways to interact with businesses. The complex nature of the customer journey, with more touchpoints across multiple channels and devices, makes the creation of positive customer experience more challenging. Changing user behavior require big shifts in marketing and communication investments........ |
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