An exploratory study of the impacts of two kinds of influencer marketing KOCs and KOLs on consumer behaviors in beauty care in Viet Nam.

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Bibliographic Details
Main Author: Tran Le Thuy Tien
Other Authors: Papp dr. Vanda
Format: Thesis
Kulcsszavak:communication
internetmarketing
marketing
network marketing
online marketing
Online Access:http://dolgozattar.uni-bge.hu/45538

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