An Examination of the paradigm-shifting Marketing Changes based on Consumer Behaviour in the Hotel Industry through a Hungarian questionnaire in a post-COVID-19 World
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| Format: | Thesis |
| Kulcsszavak: | consumer behaviour Covid-19 trends digitalization marketing strategy sustainability |
| Online Access: | http://dolgozattar.uni-bge.hu/45664 |
| Abstract: | The dissertation's research topic covers hotel marketing in the post-Covid-19 period. More specifically, the thesis examines hotel marketing activities after Covid-19 based on the target audience’s consumer behaviour needs, mainly within Europe.With Covid-19 in the picture, hotels are still struggling to return to their 2019 occupancy levels, to the point when hotel managers were enjoying their golden age. The thesis will present the possible solutions to restore high hotel occupancy now in Europe. As external influences shape hotel profits today like Covid-19, the Ukrainian war, and the inflation it brings, hotels need to adapt to these factors and respond to them with action. This is where the hotel industry's ability to be flexible, adaptable, and creative comes into play. |
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