A case study on motivations and satisfactions of domestic tourists towards Luang Prabang province, Lao PDR
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| Dokumentumtípus: | Diplomadolgozat |
| Kulcsszavak: | Domestic tourism Lao PDR Luang Prabang Motivation factors Revisit intention Satisfaction level Tourism development Tourist behavior |
| Online Access: | http://dolgozattar.uni-bge.hu/45952 |
| Kivonat: | Travel behavior pertains to the attitudes and behavior of tourists pre-travel, in-travel, and post-travel. Understanding travel behavior can help in marketing, product planning, and development, ultimately boosting domestic tourism. Limited research has been conducted on the travel behavior of tourists in Luang Prabang, Lao PDR.The objective of this study is to determine the travel motivations and satisfaction levels of domestic tourists visiting Luang Prabang.The research utilized questionnaire distribution as a methodology. The study identified recreation activities, resting and relaxation, personal value, social experiences, enriching and learning experiences as the main motives for travel. The findings were consistent with previous research. |
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