Co-branding As A Way to Promote Brand Image and Customer’s Purchase Invention in The Fashion Industry A Case Study of H&M and Luxury Designers

Greenwashing and its effect on brand image and consumers' purchase decisions in the cosmetic industry
‌: Jargalsaikhan Dulguun

Cultural differences in brand image perception Luxury brands in Hungary,France and the United States
‌: Kraszkó Döníz

Chinese consumer behavior toward luxury brands purchasing.
‌: Sayaseng Sandy

The Branding efforts and Brand Image of Budapest and Prague A Comparison
‌: Nagy Dániel Oszkár

The effect of Zwack brand museum on forming the brand image
‌: Kemenesi Dóra

The Impact of City Branding on the Image of Budapest
‌: Tóth Melitta

The personality of brands and the significance of brand image on consumers’ own behaviour and personality.
‌: Sarkadi Márk László

The personality of brands and the significance of brand image on consumers’ own behaviour and personality.
‌: Sarkadi Márk László

Co-branding’s effects on consumer perception and behavior with a focus on ingredient branding strategies
‌: Óvári Ádám

Strategy in hotel branding and how it affects customer buying decision, in the case of Corinthia hotel brand
‌: Nguyen Thao Trang

Supply Chain Management and its effect on the brand's image
‌: Jurkinya Petra

EFFICIENCY OF SALES ACTIVITIES BY HUNGARIAN FASHION BRANDS Difference between medium and high priced Hungarian fashion brands sales behaviour
‌: Zelei Barbara

The role of brand image and brand identity of L'Oréal Professional Products in the consumer behaviour of Gen Z
‌: Kádár Luca

The Impact of Customer-Centric Digital Marketing Strategies On Brand Loyalty In Football Clubs
‌: Nguyen Quoc Anh

The changing methods and tools of traditional hotel brands for building brand loyalty among Millennial customers
‌: Tóth Kata Krisztina

Modern Ways of Promotion of Tourist-Related Products Using Instagram as a Platform
‌: Filatkova Anna

Lao people’s perception of local women’s wear fashion brands
‌: Xaymounvong Daophachanh

The Importance Of Branding to Develop The Tourist Destination Image – Case of Mallorca in The Balearic Islands
‌: Souhal Marouane

Effect of storytelling marketing on Brand Image of a company in the food and beverage industry.
‌: Kozhabayeva Madina

Effect of Sustainability on Brand Equity - A Comprehensive Overview of the Fashion Market
‌: Misik Rita

The Impacts of Celebrity Endorsement on Brand Perception and Purchase Intention in Vietnam (A Case Study about Ha Anh Tuan endorsing the TIKI brand)
‌: Luong Huyen Anh

Brand as an additional value Selling luxury to high value clients /
‌: Szirtes Zsófia

The impacts of collectivism-oriented social media marketing activities on brand equity and purchase intention in Vietnam - Case study of a local footwear brand Biti’s Hunter
‌: Le Trung Hieu

Defining personal brand, personal branding and personal brand equity
‌: Szántó Péter, et al.
Megjelent: (2023)

The overlap between the customers' opinion on the in-store background music and the audio branding of the companies
‌: Fekete-Szűcs Dániel

Branding Excellence in Luxury Tourism Insights from Global Destinations
‌: Boskovic Gojko

Brand loyalty magic Inside Disney’s customer experience
‌: Pham Duong Hong Anh

Personal Branding; The implementation of neuroeconomics to create personalized brands and brand personalities
‌: Kancsus Hanna

Analysing the Importance of Dark Tourism and its Effects on Destination Brand Image A Consumer-Supplier Study
‌: Mihók Francesca Phoebe

M-commerce purchases in Hungary
‌: Kovács Máté

The Crisis Communication and the Reputation of Widely Acknowledged Luxury Brands
‌: Lakatos Lolita

Employer branding
‌: Ráduly Mónika

Mattering brands
‌: Takács Eliána Gréta

The role of Hungarian banks in sustainable development and the promotion of a sustainable mentality to their partners and customers.
‌: Tamás Áron

A mixed-method investigation of customers' motivation to purchase virtual items the case of microtransactions in multiplayer video games
‌: Mikes Melinda

The impact of tourism in National Branding An investigation into Vietnam and Hungary tourism marketing strategy
‌: Nguyen Hoang Mai