Co-branding As A Way to Promote Brand Image and Customer’s Purchase Invention in The Fashion Industry A Case Study of H&M and Luxury Designers

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Bibliographic Details
Main Author: Nguyen Khanh Linh
Other Authors: Papp dr. Vanda
Format: Thesis
Kulcsszavak:brand image
co-branding
fashion industry
fast fashion
luxury fashion
Purchase Intention
Online Access:http://dolgozattar.uni-bge.hu/46013